With the holiday season approaching quickly, we were wondering what sort of vehicles Santa should be loading into his sleigh as gifts for Canadian drivers. As we do every year, we asked Canadians what kind of cars they would like to see under their tree. In true Canadian style most respondents went for practicality, with 36.1% hoping for an SUV and just 12.6% yearning for a sports car. In terms of colour, Canadians were again unsurprisingly conservative with black the top choice at 27.6%, and white coming in third at 14.3%. In a slight (tepid) burst of excitement, blue did come second at 14.9% with red proving to also be a popular choice this year at 12.1%. Andrew King, Managing Partner at DAC commented that “Last year Canadians were most likely to wish for a black SUV, and for 2025 they remained remarkably consistent. Given the choice, we here at DAC would always take a sports car; the colour is irrelevant.”
The data above comes from DAC’s annual Light Vehicle Study; a survey of 4,500 Canadian vehicle owners that tracks maintenance habits, incidence of repair, brand preference, costs, and more across a multitude of different aftermarket product categories.
desrosiers, daniel. (2025, December 10). Santa’s Canadian Vehicle Wish List.